platinum logo

The Magic Metal

Platinum Rings


Platinum pile
Platinum, is more precious, and more enduring than gold.

It is truly a magical metal.

History takes us back over 3000 years to ancient Egypt where the remarkable metalsmiths of that time became extremely skilled in the art of working with platinum. A 2500 year old coffin of an Egyptian High Priestess was discovered, decorated with platinum hieroglyphs. Thier polish and luster were still perfect, giving dramatic proof of platinum's incomparable strength and durability.

Another ancient people who created adornments from platinum were the Incas. But the invading Spanish Conquistadors saw little use for the this metal, and deemed it "silver of lesser value", platina. They even went so far as to throw great amounts of the metal into the sea, thinking that it might become a cheap imitation for silver.

Finally, during the eighteenth century, platinum's value as a metal supremely suited for jewelry started to take hold. Then in the nineteenth century, platinum became the de-facto standard for setting the finest of the newly discovered gemstone, the diamond. In fact, the most famous of these gems, the Koh-I-Nor, the Jonker, and the Hope diamonds were all set in platinum.

Platinum is the hardest of the precious metals, it never tarnishes. Its intense luster remains intact over the years, and it is completely hypoallergenic.

Platinum is extremely dense, and remarkably heavy. Much more so than silver or gold. This property of platinum enhances and ennobles the quality of the jewelry from which it is created.

The ultimate stability of platinum over the years is unmatched. It does not wear, and its extreme level of durability offers a profound guarantee of strength and longevity. When a customer comes into our shop to have their great grandmother's ring cleaned, invariably, the ring is made from platinum.

Let Talisman create your Platinum Heirloom of the Future.


PLATINUMPlatinum ring on latheFACTS
Platinum wedding bands


For more information or to place an order: gdavies@loop.com or call us at
(800) 937-7912, ask for Bunnie or Gene

Return to PLATINUM page
Return to main catalog
Return to top of home page